As on of the most talented technology and operations executives in the country, Ron Dearing of Coconut Creek is relied upon to help businesses perform their best. One of Creek’s greatest talents is his ability to consult businesses on how they can improve their customer experience. Right now, Ron Dearing of Coconut Creek understands that a lot of traditional businesses are struggling to provide the same level of customer service online as they used to at their brick and mortar store. Many successful businesses have shifted their focus to online sales. Today, Ron Dearing will provide tips on improving the experience of online customers.

For starters, every business needs to understand that the attention span of their online audience is short. This means that a website must clearly convey the most important message in seconds. Businesses must identify what makes them special and ensure that their greatest feature standout quickly and effectively. Ron Dearing mentions that a lot of businesses put an emphasis on the content on their website but don’t focus enough on back-end factors like load speed. In a super competitive online landscape, the load time of a website must be lightning quick. Not only is it a leading ranking factor for Google and other search engines, it’s also one of the most important aspects of the user experience. A website that takes forever to load is equivalent to super slow customer service. People would rather move on to another source than sit around waiting.

Ron Dearing of Coconut Creek believes anyone with a brick and mortar business understands how important it is for their building to look presentable. The same logic can be applied to a website. An unattractive layout of a website is a great way for a business to lose credibility with their customer-base. If content is the king of digital marketing, design may be the queen. Everything from the colors scheme of the website to the way content is laid out play a major role in the effectiveness of a website. Most people will stop browsing through a website if they believe the layout isn’t aesthetically pleasing. Branding consistency should be a major part of a design scheme. This means ensuring that a company logo is visible on every page and it’s easy for contact information to be accessed. Some people will only go to the website to gather contact information. The easier it is to access the information, the more likely they are to reach out.